Why is google+ important to google?

Interesting analysis on use of social network id’s to log into other sites.

So perhaps, in spite of much of the inane rubbish posted on social networking sites, these same sites are going to win out because they have become the holders of profiles we use for identifying ourselves across the web.  The analysis is interesting in that it shows that Facebook leads the way – another reason that google needs to win with google+.

 

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