I have been asked recently to discuss with a range of business people my reasons for using LinkedIn – what I like (or don’t like) about LinkedIn.
LinkedIn is the preferred social network of business people. It is an excellent platform for me, as an independent consultant, to provide detail about my skills, experience and interests. Simultaneously it offers me excellent background information on other people and companies – be they clients, potential clients, competitors.
I have taken an incremental approach to using LinkedIn. I started with basic detail and over a period of time have expanded this to provide more information about my previous experience, current areas of interest. I have built my network incrementally – seeking introductions to some people, responding selectively to requests to LinkIn.
I have used a range of functionality offered on the site, including:
- tags to tag/ categorise my contacts e.g.
- polls to research specific topics with my connections
- Answers to find answers to particular technical areas
- Participated in groups of internet e.g. semantic web, business networks such as Kilmacud Crokes Business Network
- Search to obtain background information prior to meetings – at both individual and corporate levels
- Jobs to post job offers
- the WordPress application to cross post from this blog to my LinkedIn profile.
Finally I have cross referenced from various sites which I maintain to my LinkedIn profile.