What’s happening with google+?

I tried out Google plus at launch time (more accurately when I got an account).  However I have continued to treat is as an experiment pending proper integration with google apps.  Where is that?

Google owns most recent results make for impressive reading.  But what of google+?  Seems to me that Facebook has been doing a good job of making their platform more useful – in terms of using it to communicate with different groups/lists of users.

This report suggests that google plus may be struggling to maintain initial momentum.  Obviously there have been some unfortunate PR incidents  – suggesting that not all senior Google execs are equally committed.

It;s a difficult space – when you want to break into a market dominated by Facebook.  For now I think Google plus has sharpened up people at Facebook.  But that cannot be the end game for Google.

Author: Barry OGorman

Barry O'Gorman is an independent business and IT consultant, based in Dublin, Ireland.

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