Tim O’Reilly (O’Reilly Media) gave a good key note at the web 2.0 Expo in SF, last month (see presentation). He has some tendency towards hyperbole e.g. in speaking of Web 2.0 using such phrases as: ‘a turning point akin to literacy, cities…’. However he has a number of well made and supported points.
The internet becoming ‘the computer’, the ‘global platform’, the trend toward the PC being just another device accessing the internet – is a valid observation. His phrase ‘harnessing collective intelligence’ has a powerful ring to it.
O’Reilly’s talk focuses on three ideas:
- Web 2.0 in the enterprise (enterprises opening themselves to the world in new ways)
- Web 2.0 evolving into cloud computing – the web becomes a reality for business
- The web, as an artifact of the PC, is going away
O’Reilly’s examples of the use of customer data by companies such as Google and Wesabe to provide relevant applications and services to their customers puts the gaunlet down to other businesses e.g. banks.