Using location based services – have I missed the point?

I have been making some use of foursquare for a number of months.  Previously also tried the google latitude solution. Not convinced that either has been of any real benefit to me.

Examples of my use of foursquare: checking in when attending a football match, a concert, a restaurant, a conference.  Apart from telling people that I am there what has been the benefit.  And has that in itself been a personal positive or personal negative?

Google Latitude I tried with a small number of colleages for a period of time.  However we generally found it intrusive and impacted far too negatively on our privacy – such as it is.

There was talk about using location based services to target me with offers in my location e.g. you are now in Dublin 4 and here is a coffee shop offering a free scone with every cup of coffee.  The value proposition is not standing up – am wasting too much time checking in, sharing too much information about my whereabouts – all for no real value.

According to the survey just released by the Pew Research Center’s Internet & American Life Project:

28% of American adults use mobile and social locationbased services

This survey includes using solutions to get directions within ‘location based’.  I certainly make good use of ‘Navigation’ on my Android phone when trying to find various sportsgrounds all over the city for the first time at the weekend as we act as chauffeurs to various football and hurling teams.  And this is a location base service – in the sense that it is aware of where I am when I am trying to find a route to somewhere else.

So, overall, am disappointed with the benefits to date of location based services (other than navigation type services).  Perhaps it is also a generational thing e.g. perhaps other age-groups are using these services as an integral pert of their social lives.

Author: Barry OGorman

Barry O'Gorman is an independent business and IT consultant, based in Dublin, Ireland.

Leave a Reply

Your email address will not be published. Required fields are marked *

*