Three different examples recently reported of use of semantic web technologies to improve online advertising efforts.
NEW YORK – ad pepper media, the international network and semantic advertising technology solutions provider, launched the SiteScreen for Agencies platform, enabling to apply its ground-breaking SiteScreen semantic brand protection technology across their entire range of online media buys to effectively prevent ad misplacements.
In Italy, Quattroruote is a leading online magazine for car aficionados and buyers, with its reputation built on testing and evaluating models and its own blue book-like price estimates for vehicles. Now it’s a leading-edge user of semantic web technology, too.
It has deployed Expert System’s Cogito semantic solution to help add value to user searches for used cars in its portal to the world of classified car sales.