Three examples of semantic web being used in advertising

Three different examples recently reported of use of semantic web technologies to improve online advertising efforts.

OpenAmplify is a web service developed by Hapax that brings human understanding to content. Using patented Natural Language Processing technology, OpenAmplify reads and understands every word used in text. It identifies the significant topics, brands, people, perspectives, emotions, actions and timescales and presents the findings in an actionable XML structure.

NEW YORK – ad pepper media, the international online advertising network and semantic advertising technology solutions provider, launched the SiteScreen for Agencies platform, enabling advertising agencies to apply its ground-breaking SiteScreen semantic brand protection technology across their entire range of online media buys to effectively prevent ad misplacements.

Read more: http://www.adoperationsonline.com/2009/11/12/ad-pepper-media-launches-sitescreen-for-agencies/#ixzz0XL2vwtcR

Jennifer Zaino
SemanticWeb.com Contributor

In Italy, Quattroruote is a leading online magazine for car aficionados and buyers, with its reputation built on testing and evaluating models and its own blue book-like price estimates for vehicles. Now it’s a leading-edge user of semantic web technology, too.

It has deployed Expert System’s Cogito semantic solution to help add value to user searches for used cars in its portal to the world of classified car sales.

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