Read a great piece reviewing history and recent developments in YouTube: Streaming Dreams.
We are all very familiar with YouTube – home video, music videos, links published in emails and on Facebook pages. However John Seabrook paints a picture of the ambition of Google for YouTube – in competing with mainstream television for your time and the dollars of the advertisers.
Will be very interesting to watch the development of commercially produced content (lots of channels referenced in the article) including programmes developed specifically for distribution via YouTube.
We’ve seen the developments which have led to so many people struggling to read books, watch longer movies and television documentaries. YouTube in many ways has been part of this – watch three minutes not 60 minutes. However now we seem to be witnessing YouTube partly trying to morph to the longer format. Three minutes is a good format for getting you to watch when you’re not supposed to be watching e.g. in work; but to sell lots of advertising (in the current environment) want you to stay for more than three minutes.
I just wonder of YouTube is missing a trick. I think the big challenge for all of us is getting quality from all the distractions. Yes – distract me, challenge me, stimulate me. But I only have so many waking hours in the day. I need environments such as YouTube to satisfy me – have I really been satisfied having spent x minutes in this environment? If I have then surely I will look to spend more time there.
Experienced a great deal of frustration with this, initially. Would have expected uploading video from a phone running a google operating system to a google owned video site would be straightforward. Unfortunately experienced quite a lot of frustration.
The key to resolving this issue appears to have been:
While in the YouTube application on the adnroid log out. Then add an account – not your gmail account but your YouTube account (i.e. exclude any ‘@gmail.com). After that all seemed to work perfectly.
Found the relevant advice/ guidance eventually through one of the threaded discussions on google.
Supporting a cause through professional, creative use of social networking platforms
The social network tools and platforms are everywhere. Largely they have improved, become easier to use and their reach has increased hugely e.g. facebook with > 500m users.
But making the tools really work for you continues to require professionalism and creativity.
Was privileged to see Deanna Lee of the New York Public Library present at the BlogTalk 2010 conference in Galway, Ireland last week. Deanna brought wide experience in jouranlism to her role. But the key skills were the thinking, the creativity and the professionalism of the productions and the campaigns.
Worth taking the time to watch her talk – to understand the background to what she was trying to ahcieve and then to see how she achieved her objectives. The videos referenced may also be seen on YouTube e.g. Who You Gonna Call?
Congratulations to Fianna Fail on their new website. Engaging with Joe Rospars (the web2.0 man behind Preisdent Obama’s campaign) was the right call. Fianna Fail, as the party in government, needs to use all tools at their disposal to get their message across – to persuade all of us to sign up for the tough medicine required. The site references their presence in Youtube, Facebook and Twitter.
The Irish Times reports on 29th January agreement being reached between Eircom and four records companies re illegal downloads of music – implementation of the ‘three strikes and you’re out’ approach by Eircom (and, presumably, other ISPs at a future date). Writing in the GigaOM blog, 31 January 2009, Janko Roettgers, under the heading ,’BitTorrent Researcher: Copy will be dead by 2010′ references research conducted by Johan Pouwelse. Pouwelse would argue that we need to look at all of the social networking activity and how it is evolving – he references FaceBook and YouTube as two good examples. Pouwelse bundles these with some of the more traditional P2P platforms. He argues that this is a run away – in terms of popularity. He does not see any future for traditional thinking re copyright.
It will be interesting to see how things play out. Obviously the traditional music industry has been taking a hammering. And the recent agreement is seen as a way to respect people’s property and protect employment. But will the social networking sites have to be dealt with in the same way as the more obvious p2p?