Today's Irish Times includes detailed reference to 'Throwing Sheep in the Boardroom' – book by Soumitra Dutta and Matthew Fraser of INSEAD. It's another piece calling Irish business to action in terms of availing of web 2.0 technology. Companies have lots of employees who are used to using Facebook, Twitter, etc in collaborating in their daily lives – surely it is time to exploit the very real opportunities in Irish corporates? We all know the benefits and necessity of collaborating – be it family events, school projects, playing team sports, organising school runs. There is no argument about the merits of collaborating in the workplace – both internally and externally. We now have technologies which make all of this a great deal easier. And we have lots of people who want to use them.
The web site associated with the book is an excellent working example of the use of these technologies – incorporating the use of traditional brochure type avertising, a blog for publishing views of the authors (and inviting comment) and a wiki to encourage collaboration with interested parties across the globe.