Social networking in the corporation

Embrace social networking in the workplace

Great piece in today’s Irish Times – interview with Lucian Tarnowski.

I’ve been committed to the social networking paradigm for the last three years – because I do not believe I can stay in touch with the innovators and the new thinkers in any other effective way. Social networking is part of the way we work – in particular how generation Y works.

Tarnowski has demonstrated a clear understanding of the paradigm and has now developed a business around this. He’s one of many.

I would strongly recommend to corporates who are not embracing the technology to get on board – if you want to be relevant for new recruits. Why should people use products like facebook and twitter to organise their own lives and then come to work to be locked down in a traditional ERP solution? It’s not the fault of the ERP solutions or vendors – there are plenty of ways to integrate. But I would suggest that many of those in middle on senior management now need to get involved in a two way process – learning from the new joiners may be every bit as important as what they learn from the veterans. Challenging but the way forward.

Copyright developments

The Irish Times reports on 29th January agreement being reached between Eircom and four records companies re illegal downloads of music – implementation of the ‘three strikes and you’re out’ approach by Eircom (and, presumably, other ISPs at a future date). Writing in the GigaOM blog, 31 January 2009, Janko Roettgers, under the heading ,’BitTorrent Researcher: Copy will be dead by 2010′ references research conducted by Johan Pouwelse. Pouwelse would argue that we need to look at all of the social networking activity and how it is evolving – he references FaceBook and YouTube as two good examples. Pouwelse bundles these with some of the more traditional P2P platforms. He argues that this is a run away – in terms of popularity. He does not see any future for traditional thinking re copyright.

It will be interesting to see how things play out. Obviously the traditional music industry has been taking a hammering. And the recent agreement is seen as a way to respect people’s property and protect employment. But will the social networking sites have to be dealt with in the same way as the more obvious p2p?

Explaining the opportunity to business managers

It’s not a challenge to be underestimated. Those of us who blog on a regular basis, interact with various social networking sites, etc., are well used to the terminology. But the ‘is it a blog, is it a wiki?’, ‘what’s the difference’ type questions are there in the minds of many. Blogs, wikis, tagging – a great opportunity if, for a start, someone can explain it to you.