Have been thinking for some time about the best ways to establish effective social networking within the enterprise. I like the phrase I see used some places – social working.
My starting point is that most companies that are in any way successful are already reasonably proficient at social working ie working in teams, brainstorming, sharing ideas, collaborating. So this is not about introducing a new concept – it’s about looking to see whether we can use some of the technologies to assist in more effective collaboration, team work, etc.
Seems to me one of the challenges in commencing an initiative through a pilot is that to some extent the value of the solution is dependent on widespread penetration and adoption. However it is also important to see which suite of products work most effectively, determine potential benefits of any preconfiguration or integration, determine any training requirements.
I am curious to see the potential benefits of a facebook or twitter type application within the enterprise. And to understand the limitations of an enterprise walled-in solution as against a web wide solution such as twitter. But the idea of some form of continuous stream such as a twitter type app seems attractive as a way to provide somewhere for sharing all sorts of information – notwithstanding the inevitable ‘noise’ arising from general posts.
Another challenge to many organisations is the varying level of comfort across people in using such applications. As the social network becomes the primary communication channel there are risks associated with potentially losing some of the non participants. Alternatively some of the potential gains are lost if we are obliged to duplicate things outside the social networking platform.
- Email Usage Down and Social Networking up in 2010 (fastforwardblog.com)