Google has had this promise of many years: ‘Don’t do evil”.
But the playing field is changing. Unfortunately the walled gardens are in business e.g. facebook. This poses real challenges when you want to be able to search against everything of potential relevance but facebook won’t play ball.
Apple is another example of a wwalled garden. Apple wants us to live in their garden, using their Apple storage and Apple devices. Another problem for Google.
So can Google prosper and not do evil?
Interesting to see Reid Hoffman of Linkedin commenting. Linkedin has built up a huge database and network based on data provided by site participants (for the most part not using the paid subscription version of product). Does Hoffman/ Linkedin have a responsibility to these users?
In many respects the most interesting observation in the article is the reminder that in most cases the creators of new social sites (and other technologies) have very little idea as to what the eventual impact of their invention will be.