I thought 3 made a brilliant job of promoting the Irish Open – using networks including facebook. However I think the opportunity to play a virtual round at Bethpage for the US open beats this.
This is an example of the web adding significantly to the the user experience ie to the TV golf spectator or the golf newspaper article reader. Anyone who takes the time to play 18 virtual holes at Bethpage (not having playing the real course) will have a greater understanding of the challenge to be faced by Tiger Woods, Padraig Harrington, etc.
And then there’s the traffic, the advertising potential, etc.
Good luck to all of you who try. I hope you have more skill at virtual golf than this blogger.