Been working my way through Tapscott and Williams’ excellent ‘Macrowikinomics‘. Good Chapter (11) re ‘The Demise of the Newspaper’. Favourite topic of mine – as an avid consumer of news (both on and off line). And in may respects this chapter speaks to any business – you cannot stand still, you cannot just put up walls – you must change with the times, adapt, provide what the market wants (or thinks it wants).
Good, simple advice for news executives:
- Familiarise yourselves with the technology being used by young people
- Forget about making money from commodity news
- Develop unique value proposition e.g. The Economist
- Provide rich multimedia experiences
- Support/ enable/ lead collaborative innovation e.g. The Guardian
In the chapter he reviews a number of interesting developments including the success of the Huffington Post, the survival of investigative journalism e.g. Propublica, possible roles for journalists as curators.
I believe the game is only now really moving on for newspapers – as smart phones, tablets and internet TVtake a real grip.
And the current initiative out of Ireland, Storyful, is another excellent example for news media execs looking for innovative thinking and use of current and emerging technologies including cloud computing and semantic web.
- Author Don Tapscott on the growing influence of public participation (mattmcalister.com)