Learning from the young – to make social networking work

Put new intake at the centre of your social networking and collaboration rollout plans – they have lived this way and get it.

Exterior signage in front of J. Crew's Factory...
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Great piece from Tom Peters highlighting the strengths of Mickey Drexler, CEO of J. Crew.  Peters  picks out so many things that appeal to him in Drexler’s approach – clearly a man who walks the walk and talks the talk.  But what I am drawn to in particular is his respect for younger or more junior people in the organisation:

  • Listens attentively regardless of age/seniority
  • Obvious in his transparent respect for young employees

As we begin to embrace social networking and the associated collaborative approach a key step for enterprise management  is to embrace the new generation – sometimes referred to as the F generation (in reference to facebook).  These are the people who know and understand these solutions.  Bring them on board  – put them at the centre of the required change.  Have them mentor senior, more experienced managers – mentoring is a tow way process.

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