Just been reading the 10th Anniversary edition of The Cluetrain Manifesto. In his Chapter ‘but how does it taste?’ Rick Levine focuses on the changes in Participation – through blogging, social networks and participation in ecommerce sites (customer reviews etc). However he references the walls between his Linkedin, Facebook and Phone universes. I like his demand: ‘We need to be more fanatical in our elimination of conversational friction’.
This very much speaks to the Cluetrain Manifesto – that the Internet is all about conversations. And effectively Levine is making the point that semantics has a role to play in facilitating this.
I have tried google latitude in the past – did not like it. Did not seem to have enough fellow relevant participants to make it worth mu while saying where I was. Recently been experimenting with FourSquare. And now that I have my new android, checkin has never been easier. However – again not sure what I want to tell the world that I’ve checked in at the local football ground on Saturday morning.
Seems facebook now onto the idea that there must be benefit to the user who shares his/her location. And one idea is to offer deals which are relevant to your particular location. So I guess if I were in town and you offered me a taxi fare at 60% discount from that location within the next hour I may be interested. The quality of the deals would drive my willingness to reveal my location. and it’ back to the old maxim: no personalisation without transparency.
Levi Sumagaysay’s piece in Silicon in Good Morning Silicon Valley captures most of this very well.
The privacy debate (or the privacy sale) continues.