Why not let the end user slect the preferred device in the corporate environment?
Interesting to read of Google’s launch of the ChromeBook.
As corporates migrate their applications to the Cloud can they move away from providing corporate desktops or laptops to the end user? Provision of these devices and their support is a major corporate expense. Could we move to a position whereby ‘the expectation is that if you want to work for us you need to manage your own connectivity to the Internet‘?
This position has to major attractions:
- end users can use whatever device they want to use
- corporates avoid the cost of supply and maintenance of a fleet of end user devices
- the end of the ens user support desk as we know it
Many end users are completely frustrated by corporate guidlenes restricting how they can use their device, which applications they can download and install, the fact that their work PC is way below the spec of their home PC fleet. In many cases we operate Lowest Common Denomionator type thinking – the advanced user is restricted to that the LCD can use.
Corporates struggle to manage end users and struggle to meet their expectations. And there is a vast range of devices: PCs, laptops, notebooks, phones.
Much of the technology is there to enable this move. Many of the corporate apps (or the apps required to do your job) can be provided via the cloud. There are many relevant and effective security solutions.
Who would support end users in this scenario? A combination of the end user, the cloud providers and, to some limited extent, the corporate. It requires a mind set change – it becomes the end user’s responsibility to be able to connect to various applications (whatever device she/he chooses to use). This drives a different experience for the end users, the corporate and the cloud provider. But in the long run it will result in corporates investing more time in delivering solutions and less time in providing ‘free’ support. If you require a car to do your job it is your responsibility to have a car, maintain the car and use it safely for work. Why not the same with end user computing? Fleets of company cars are the not the only model.
We all talk about succession planning – at CEO level, at functional head level, in key skills areas. And then I look at Apple.
Don’t get me wrong – there are things about Steve Jobs that drive me mad. In some respects while he is a pioneer he also holds back the industry through insisting on living in his world – your music in iTunes, etc.
But…he is a genius. And he is unforgiving in his drive for excellence and his commitment to design.
And I guess that’s the question that Steve Jobs poses – how does succession planning work when you need to plan to have someone succeed a genius?
Here’s hoping that he cheats his illness again and makes another comeback. The world is a hell of a lot more interesting because of this guy.
Privacy is being ignored in the smartphone world
Disturbing report from Wall Street Journal explaining what private data is being passed when you are using various applications on either your Apple or Android phone. not particularly encouraging wrt either platform.
As an example: ‘…TextPlus 4, a popular iPhone app for text messaging. It sent the phone’s unique ID number to eight ad companies and the phone’s zip code, along with the user’s age and gender, to two of them.’
And remember: ‘”The great thing about mobile is you can’t clear a UDID like you can a cookie,” says Meghan O’Holleran of Traffic Marketplace, an Internet ad network that is expanding into mobile apps. “That’s how we track everything.”‘
Brings Google back into the whole debate about privacy:
‘Google was the biggest data recipient in the tests. Its AdMob, AdSense, Analytics and DoubleClick units collectively heard from 38 of the 101 apps. Google, whose ad units operate on both iPhones and Android phones, says it doesn’t mix data received by these units.
Google’s main mobile-ad network is AdMob, which it bought this year for $750 million. AdMob lets advertisers target phone users by location, type of device and “demographic data,” including gender or age group.’
All in all seems that for now we are relying on self regulation – where both Apple and Google appear to be conflicted by their interests.