Andrew McAfee has been blogging recently on coexistence of email and enterprise 2.0/collaboration type tools in the enterprise. His hypothesis is: ‘Within organizations, collaboration technologies are dictated by the most powerful person involved in the collaboration’.
And following on from this, given the number of CEO’s wedded to email, would seem that email will continue to be the core communications/ collaboration tool for some time, in many organisations.
I think of the challenge differently. The CEO operates in a competitive environment, charged with delivering results for the shareholders. If there’s a better way to run a company many CEO’s will be open to the change. If there is a better way than email then it’s up to those who understand the alternatives to paint the picture. There are plenty of CEOs out there who will switch tool sets if they believe in the benefits.
I think the idea of ‘email as the graveyard of knowledge’ would be well understood by many CEOs. In fact many would argue that email, computers, software, in general have been the graveyard of creativity, ‘spark’, stimulating interaction. Notwithstanding this level of frustration I think many can see the potential benefits of ‘wiki-type’ tools (incorporating social networking functionality) over some combination of email and Word/PowerPoint/ Excel.
Interesting post on project healthdesign: The Doctor’s Role in a Health 2.0 World.
Describing the patient as the ceo for his own body ie he takes responsibility, while the doctro is described as the consultant – advising the patient, seems like a good model, which reinforces the idea that the patient needs to manage his own lifesytyle, etc.
The other interesting obeservation relates to the general ‘information overload’ being experienced by all of us in all walks of life. It is quite possible that a patient may know a great deal more about his specific condition than the doctor providing the advice. However the doctor hopefully brings a broader picture and understanding. Seems no reason why the patient and doctro should not collaborate in advaincing the situation. Of course this does tend to turn the more traditional doctor/ patient model on its head.
The wiki provides the opportunity to promote knowledge management. But are our senior executives ready to participate in this web 2.0 enabled environment? email has, to some extent, made people more available (though it may be argued that a certain amount of hiding has been facilitated) e.g. the junior staffer may directly email the CEO. However the wiki involves a more collaborative and more public exchange of information/ opinion. In order to promote this use of the technology senior management must set the right tone – encouraging participation at all levels of the organisation.