Social networking in the corporation

Great piece in today’s Irish Times – interview with Lucian Tarnowski.

I’ve been committed to the social networking paradigm for the last three years – because I do not believe I can stay in touch with the innovators and the new thinkers in any other effective way. Social networking is part of the way we work – in particular how generation Y works.

Tarnowski has demonstrated a clear understanding of the paradigm and has now developed a business around this. He’s one of many.

I would strongly recommend to corporates who are not embracing the technology to get on board – if you want to be relevant for new recruits. Why should people use products like facebook and twitter to organise their own lives and then come to work to be locked down in a traditional ERP solution? It’s not the fault of the ERP solutions or vendors – there are plenty of ways to integrate. But I would suggest that many of those in middle on senior management now need to get involved in a two way process – learning from the new joiners may be every bit as important as what they learn from the veterans. Challenging but the way forward.

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