social media in hospitals

In his post earlier this week Jim McGee gives an insight into the use of social media/ social networking by the Mayo Clinic in the US.  Not surpisingly for a distinguished and go ahead operation they make widespread use of blogs, podcasting, twitter, facebook, etc.  Would be interested to understand what plans the hospitals (state and private) have to use social media here.  What is the attitude of hospital management/ admin, medics, other providers of services and patients?  Without doubt the current and emerging technologies provide opportunities for hospitals and medics to interact in deeper and broader ways with their patients and potenial future patients.

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