No sign of a slow down in use of social networks

I come across anecdotal evidence of people becoming bored with social networks – suggesting they may shut down their Facebook account, don’t see the point of twitter, etc.  Latest report from Nielsen on the US market firmly gives the lie to this.

The reality appears to be that people are spending more of their online time in social networks.  And that’s not really very surprising – particularly if they are managing their participation in a way which provides them with value e.g. using Twitter to follow particular interests, using Facebook or Google+ to interact with specific groups of people.

I posted the other day on the subject of ‘Friends or Not‘. Social networks are not without their negatives e.g. irrelevant data, self  censorship, etc.  But the plain reality is that they do offer all sorts of ways to present information in context.

Would be interesting to see similar analysis for the local marketplace in Ireland.  I suspect it is not very different.  I think the other day I heard back from a younger family member ‘No I did not get your email, I use facebook’.  Things continue to move on in social networking and instant messaging.

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