The social network tools and platforms are everywhere. Largely they have improved, become easier to use and their reach has increased hugely e.g. facebook with > 500m users.
But making the tools really work for you continues to require professionalism and creativity.
Was privileged to see Deanna Lee of the New York Public Library present at the BlogTalk 2010 conference in Galway, Ireland last week. Deanna brought wide experience in jouranlism to her role. But the key skills were the thinking, the creativity and the professionalism of the productions and the campaigns.
Worth taking the time to watch her talk – to understand the background to what she was trying to ahcieve and then to see how she achieved her objectives. The videos referenced may also be seen on YouTube e.g. Who You Gonna Call?