Read a great piece reviewing history and recent developments in YouTube: Streaming Dreams.
We are all very familiar with YouTube – home video, music videos, links published in emails and on Facebook pages. However John Seabrook paints a picture of the ambition of Google for YouTube – in competing with mainstream television for your time and the dollars of the advertisers.
Will be very interesting to watch the development of commercially produced content (lots of channels referenced in the article) including programmes developed specifically for distribution via YouTube.
We’ve seen the developments which have led to so many people struggling to read books, watch longer movies and television documentaries. YouTube in many ways has been part of this – watch three minutes not 60 minutes. However now we seem to be witnessing YouTube partly trying to morph to the longer format. Three minutes is a good format for getting you to watch when you’re not supposed to be watching e.g. in work; but to sell lots of advertising (in the current environment) want you to stay for more than three minutes.
I just wonder of YouTube is missing a trick. I think the big challenge for all of us is getting quality from all the distractions. Yes – distract me, challenge me, stimulate me. But I only have so many waking hours in the day. I need environments such as YouTube to satisfy me – have I really been satisfied having spent x minutes in this environment? If I have then surely I will look to spend more time there.