There are any number of companies out there tracking your presence on the web – gathering information for the purposes of targeting you to purchase product. Good to see an initiative emerging from some of those most proficient in tracking your online activities – to let you see what they are tracking and let you opt out.
George Orwell’s 1984 vision of Big Brother and surveillance is well and truly with us – whether through companies tracking our online presence or people constantly photographing/ videoing us and sharing it on the web. The complaints about Google and Facebook are well documented. The concerns about security of healthcare records, the potential risks of cloud computing…we will see more and more of this in the press.
- FTC Backs ‘Do Not Track’ Browser Setting (wired.com)