Facebook, location and deals – is it worth foregoing privacy?

For what benefit are you willing to disclose your present physical location?

Image representing Foursquare Solutions as dep...
Image via CrunchBase

I have tried google latitude in the past – did not like it.  Did not seem to have enough fellow relevant participants to make it worth mu while saying where I was.  Recently been experimenting with FourSquare.  And now that I have my new android, checkin has never been easier.  However – again not sure what I want to tell the world that I’ve checked in at the local football ground on Saturday morning.

Seems facebook now onto the idea that there must be benefit to the user who shares his/her location.  And one idea is to offer deals which are relevant to your particular location.   So I guess if I were in town and you offered me a taxi fare at 60% discount from that location within the next hour I may be interested.  The quality of the deals would drive my willingness to reveal my location.  and it’ back to the old maxim: no personalisation without transparency.

Levi Sumagaysay’s piece in Silicon in Good Morning Silicon Valley captures most of this very well.

The privacy debate (or the privacy sale) continues.

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Author: Barry OGorman

Barry O'Gorman is an independent business and IT consultant, based in Dublin, Ireland.

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