Well made point by Coralie Thomson in 'Face-to-face communication is still a winning formula at Mars'. Reminds me of a comment from a colleague of mine the other day. She does not do this whole facebook thing to keep in touch with friends – 'if I want to get in touch with someone then I ring them or meet them'. Whereas I would tend to use facebook – and other social networks – to stay in touch and, in some circumstance, collaborate. And I guess my point would be, use the traditional channels and the new tools as you see fit and to reinforce each other.