The wiki provides the opportunity to promote knowledge management. But are our senior executives ready to participate in this web 2.0 enabled environment? email has, to some extent, made people more available (though it may be argued that a certain amount of hiding has been facilitated) e.g. the junior staffer may directly email the CEO. However the wiki involves a more collaborative and more public exchange of information/ opinion. In order to promote this use of the technology senior management must set the right tone – encouraging participation at all levels of the organisation.