The Irish Times reports on 29th January agreement being reached between Eircom and four records companies re illegal downloads of music – implementation of the ‘three strikes and you’re out’ approach by Eircom (and, presumably, other ISPs at a future date). Writing in the GigaOM blog, 31 January 2009, Janko Roettgers, under the heading ,’BitTorrent Researcher: Copy will be dead by 2010′ references research conducted by Johan Pouwelse. Pouwelse would argue that we need to look at all of the social networking activity and how it is evolving – he references FaceBook and YouTube as two good examples. Pouwelse bundles these with some of the more traditional P2P platforms. He argues that this is a run away – in terms of popularity. He does not see any future for traditional thinking re copyright.
It will be interesting to see how things play out. Obviously the traditional music industry has been taking a hammering. And the recent agreement is seen as a way to respect people’s property and protect employment. But will the social networking sites have to be dealt with in the same way as the more obvious p2p?