Another voice for semantics

The Cluetrain Manifesto
Image by Gauravonomics via Flickr

Just been reading the 10th Anniversary edition of The Cluetrain Manifesto.  In his Chapter ‘but how does it taste?’ Rick Levine focuses on the changes in Participation – through blogging, social networks and participation in ecommerce sites (customer reviews etc).  However he references the walls between his Linkedin, Facebook and Phone universes.  I like his demand: ‘We need to be more fanatical in our elimination of conversational friction’.

This very much speaks to the Cluetrain Manifesto – that the Internet is all about conversations.  And effectively Levine is making the point that semantics has a role to play in facilitating this.


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