Just been reading the 10th Anniversary edition of The Cluetrain Manifesto. In his Chapter ‘but how does it taste?’ Rick Levine focuses on the changes in Participation – through blogging, social networks and participation in ecommerce sites (customer reviews etc). However he references the walls between his Linkedin, Facebook and Phone universes. I like his demand: ‘We need to be more fanatical in our elimination of conversational friction’.
This very much speaks to the Cluetrain Manifesto – that the Internet is all about conversations. And effectively Levine is making the point that semantics has a role to play in facilitating this.
- Conversations at Work: Lessons from the Cluetrain (robberthomburg.wordpress.com)